Knowledge Customer Management-Customer Dealership Process

Course objectives
On successful completion of this course, participants will be able to:
• Understand the 4 perspectives of customer dealership process
• Understand the important of customer retention and customer re-engagement

Course outline:

• Customer acquisition
-Sales-centric
-Promotion (P)
-Sale promotion and awareness

• Customer development
-Product-centric
-Product (P)
-Product quality and branding

• Customer retention
-Customer-centric
-Marketing communication mix (4Ps)
-Customer experience (E)

• Customer re-engagement
-Change-centric
-Innovation space (I)
-Technology space (T)
-Review, re-evolve, re-invent and re-engage

Methodology:
Power point presentation, interaction with participants and team work.

Please contact us for more information

Asian Institute of Knowledge Management Sdn Bhd
5, Jalan 3/125D, Desa Petaling,
57100 Kuala Lumpur
Telephone: 03-9057 2233 (Ms Sally)
Fax: 03-9057 1323
E-Mail: info@asianikm.com

Contact Person
Dr. Tan Thai Soon
H/P :+6016 2092085
Email: info@asianikm.com